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Cold plunge and sauna: how hot and cold therapy support brain health

Muse Team

TL;DR

Cold plunge and sauna therapy may support:

  • Mental clarity and alertness

  • Stress regulation

  • Mood support

  • Nervous system balance

  • Long-term cognitive resilience

These benefits are strongest when practices are consistent, intentional, and paired with awareness of how the brain responds.

What do ice baths, saunas, and brain health have in common? More than you might think. Hot and cold exposure actively shape how your brain responds to stress, focus, and recovery. When used intentionally, cold plunges and saunas can train your nervous system to switch more smoothly between alertness and calm, supporting mental clarity, emotional balance, and long-term brain resilience. 

 

Why temperature stress affects the brain

The brain evolved to adapt to environmental challenges. Thermal stress (exposure to both cold or heat) is one of the most powerful, natural signals the nervous system responds to. When applied intentionally and safely, small doses of stress can lead to positive adaptations, a concept known as hormesis.

Cold plunges and saunas act as controlled stressors. Rather than overwhelming the system, they prompt the brain to recalibrate how it manages alertness, calm, and recovery. Over time, this trains the nervous system to respond more efficiently to both physical and psychological stress.

 

How cold plunges affect the brain

 

Cold plunge brain & nervous system benefits

Cold exposure immediately activates the sympathetic nervous system, the branch responsible for alertness and action.

Key brain-related effects include:

Many people describe a clear, energized mental state after a cold plunge. This is not all in your head (pun intended) – cold exposure triggers neurochemical and nervous system responses that sharpen attention.


Q: Is cold exposure good for mental health?

A: When practiced safely and gradually, cold exposure may support emotional regulation by helping the brain become more comfortable with short-term discomfort. Over time, this can reduce reactivity to everyday stressors.

Q: Why do people feel mentally clear after cold plunges?

A: Cold plunges rapidly increase arousal-related brain activity, followed by a rebound into calmer states once the exposure ends. This contrast often feels like clarity.

 

How sauna use supports brain function

Heat exposure produces a very different brain response. Saunas gently activate the parasympathetic nervous system, which supports rest, digestion, and recovery.

Brain-related effects of sauna use include:

  • Increased cerebral blood flow, delivering oxygen and nutrients to the brain

  • Activation of heat shock proteins, which help protect cells under stress

  • Enhanced relaxation and mood

  • Reduced perceived stress and mental tension

Long-term observational research has also linked regular sauna use with lower risk of cognitive decline, though it’s important to frame this as correlation rather than causation.


Q: How does sauna affect the nervous system?

A: Saunas encourage a shift toward parasympathetic dominance, helping the brain disengage from constant alert mode and settle into calmer patterns.

Q: Can sauna improve focus or mood?

A: Many people report improved mood and mental ease after sauna sessions, likely due to reduced stress signaling and increased relaxation-related brain activity.

 

How hot and cold exposure affect brainwaves

One of the most overlooked aspects of temperature therapy is how it influences brainwave activity.

  • Cold exposure tends to increase beta activity, associated with alertness, focus, and vigilance.

  • Post-cold recovery often shifts toward alpha waves, linked to calm focus.

  • Sauna use commonly promotes alpha and theta states, associated with relaxation, introspection, and reduced mental noise.

  • Contrast therapy (alternating hot and cold) trains the brain to transition efficiently between these states.

Learn more about brainwaves

Feeling the shift in your mind but not sure if they are real? Try measuring with EEG devices like Muse S Athena and Muse 2 to track your brainwave patterns consistently to see how your brain adapts over time. Not sure how to interpret the data? Ask our new AI Coach Enso to see how your mental clarity and relaxation have improved!

 

Why combining cold plunge and sauna may benefit the brain

 

The power of contrast therapy

Alternating between cold and heat challenges the nervous system to switch rapidly between sympathetic and parasympathetic states.

This switching:

  • Improves autonomic flexibility

  • Enhances stress adaptability

  • Supports emotional regulation

  • Builds mental resilience

The ability to shift brain states smoothly is a key marker of brain health. Contrast therapy teaches the brain when to activate and when to let go, and acts like interval training for the nervous system. 

Tired of going to the gym for the sauna and cold plunge pools? Get your own at-home cold plunge and sauna room from Coldture today!

 

Safety and practical considerations

 

Who should be cautious?

If you are pregnant, or suffering from heart / circulatory conditions, or respiratory issues, it would be best to avoid cold plunges and saunas. 

General safety considerations:

  • Start with short exposures

  • Avoid pushing through dizziness, numbness, or discomfort

  • Stay hydrated

  • Consult a qualified professional if you have underlying health concerns

Cold plunges and saunas are not about extremes. Remember, consistency and moderation matter far more than intensity.

 

How Muse enhance your contrast therapy training journey

While cold plunges and saunas train the brain indirectly through physical stress and recovery, Muse headbands train the brain directly through cognitive awareness and real-time feedback.

Learn how Muse works


1. Real-time feedback

Muse uses EEG sensors to read your brain’s electrical activity while you meditate or relax. During a Muse session, you hear how your brain is functioning in real time so you can actively try to focus / relax, depending on your session goal.

This feedback helps you:

  • Recognize when your brain is calm vs distracted

  • Learn what it feels like to shift into a more focused state

  • Practice returning attention again and again

Muse headbands train your mental awareness networks directly. 

Learn more about biofeedback vs neurofeedback.


2. Strengthening attentional control

Repeated Muse sessions help the brain build stronger top-down control, which is the ability to:

  • maintain focus,

  • inhibit distraction, and

  • regulate emotional reactions.

This is similar to strengthening a muscle: The more you notice when your attention drifts, the faster you can bring it back.

Functional brain research shows that practicing attention regulation changes neural activity in areas linked to executive control and self-regulation. With real-time feedback, Muse allows you to self-regulate instantly and accurately. 

 

3. Building Nervous System Balance

Cold plunges and saunas challenge the autonomic nervous system (alert vs. calm). Muse trains the central executive network, the part of the brain that helps you shift flexibly between:

  • focused attention

  • relaxed awareness

  • mindful observation

  • intentional control

Research shows practices that enhance awareness and regulation (like meditation) improve cognitive flexibility and emotional resilience. Muse accelerates this by giving you immediate feedback, making active brain training possible.

 

Train the brain physically and cognitively

Cold plunges and saunas train the brain’s ability to regulate itself – cold sharpens awareness; heat promotes release. Together, they build a nervous system that can respond to stress with clarity rather than overwhelm.

Pairing with the Muse headbands, you’ll get to train your brain actively with accurate real-time feedback, track your progress and get insights on how to improve your cognitive performance. 

Improve your focus, stay mentally resilient today with Muse!


Feeling lucky at the start of 2026? Coldture, Muse, and Vielight are coming together to launch an Ultimate Brain Health Giveaway. The winner will receive a complete brain-first wellness setup worth up to $10,000 of prizes! Stay tuned for details!

Muse Team
Muse Team

The Muse Team is made up of neuroscientists, technologists, and wellness experts dedicated to advancing brain health through wearable innovation and mindfulness education.

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